How We Helped Milky Mama Scale to $1.2M in Just 90 Days

Milky Mama, a brand dedicated to postpartum and baby products, had been struggling ever since the iOS update in 2021. Despite spending around £100K per month on ads before the update, their performance took a massive hit. Over the next few years, they went through seven different agencies, all failing to deliver profitable results. That’s when they turned to us.

The Challenge

After the iOS update, Milky Mama faced a tough road. Their ad spend remained high, but the returns just weren’t there. Running unprofitably for years, they felt stuck and frustrated. They needed a fresh, strategic approach that would not only bring back their profitability but also help them scale.

Our Approach

We knew that fixing their ad strategy required more than just tweaking campaigns—it needed a full-scale transformation. Here’s what we did:

✅ Complete Account Overhaul – We dug deep into their data, identifying problem areas and missed opportunities.
✅ Refined Targeting – We optimized their audience strategy to ensure they were reaching the right people—moms who genuinely needed their products.
✅ Creative Refresh – We developed high-converting ad creatives that resonated with new mothers, making the brand more relatable and engaging.
✅ Smart Budget Scaling – Instead of blindly increasing ad spend, we carefully managed their budget to maximize profitability while scaling.

The Results

The impact was immediate.

💥 In just 7 days (April 2024), a $20K ad spend generated $106K in revenue.
💥 Within 90 days, Milky Mama hit an incredible $1,213,893 in sales.
💥 They are now confidently spending over $100K per month again—with strong, profitable returns.

After years of setbacks, Milky Mama finally found a strategy that worked. If you’re looking to scale your brand profitably, let’s make it happen!